Redefine the ‘O’ Word
Digital Marketing, Collab, 2022
Project Overview
While working at Thirdway Interiors in London as a Junior Creative, I had the amazing opportunity to team up with our Head of Creative and Lead Creative at the time on a project called ‘The ‘O’ Word.’
This project was part of a social media campaign with the slogan “We’re redefining the O word.” Our goal was to transform the typical Office into a space that really boosts engagement, collaboration, culture, and productivity. We did it all by focusing on the people involved to meet specific goals.
As part of the creative team, our job was to come up with a series of ‘O’ designs for Instagram and the company’s website. We also expanded the design to include tote bags, custom shirts, and spread the campaign all over Central London; I had the chance to also enhance the company’s front door with a window manifestation.